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Cisco Digital Network Architecture: Intent-based Networking for the Enterprise, First Edition by Simone Arena, Matthias Falkner, David Zacks, Tim Szigeti

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Chapter 1

Why Transform Your Business Digitally?

The primary goal of Cisco Digital Network Architecture (Cisco DNA) is to accelerate the digital transformation of customers’ businesses. Therefore, before diving into the technologies within this architecture, it’s important to understand the business opportunities and challenges that customers are facing, thus setting relevant context for how Cisco DNA addresses these.

This chapter introduces and discusses the following:

  • The opportunities and threats presented by digital transformation

  • How digital technologies have transformed entire industries

  • Case-study examples of how digital technologies are transforming key areas of business, including:

    • Customer experiences

    • Employee experiences

    • Operations ...

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