Skip to Content
Clued In: How To Keep Customers Coming Back Again and Again
book

Clued In: How To Keep Customers Coming Back Again and Again

by Lewis P. Carbone
May 2004
Beginner
304 pages
7h 7m
English
Pearson
Content preview from Clued In: How To Keep Customers Coming Back Again and Again

Chapter 4. Experience Value Management

Are there experiences that you feel provide greater personal value than others? Is there a grocery store where you prefer shopping over any other? Do you pass by other grocery stores to get there? Do you feel different when you shop there? Are there grocery stores you outwardly reject and would never consider going to? Are there others that you consider just okay, not better or worse than any other?

How about restaurants you prefer, a particular barbershop or hair salon you've frequented for years? How about the physician you use? Experiences and the clues embedded in them are valued or devalued by our feelings as we encounter them. That becomes the reality of how we build our loyalties.

Clearly, people ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

All for One: 10 Strategies for Building Trusted Client Partnerships

All for One: 10 Strategies for Building Trusted Client Partnerships

Andrew Sobel

Publisher Resources

ISBN: 0131015508Purchase book