THE PITCHFORK MANAGERPUSH VERSUS PULL—A SIMPLE MODEL OF MOTIVATIONLET YOUR SALESPEOPLE TELL YOU WHAT MOTIVATES THEMASK YOUR SALESPEOPLE HOW THEY WANT TO BE COACHEDMOTIVATE THROUGH PLEASURE RATHER THAN CONSEQUENCECOMMUNICATE FROM ABUNDANCE RATHER THAN FROM SCARCITYMAKE ACKNOWLEDGMENT UNCONDITIONAL, MEASURABLE, AND SPECIFICMAKE YOUR PEOPLE RIGHT, EVEN WHEN THEY’RE NOTCREATE NEW OPPORTUNITIES RATHER THAN MAKE PEOPLE WRONG