Creative Resolution

We hired innovators, and if I were to forbid a passionate team to do something, it really would have misused their talents. I wanted people with a vision, and the ambition to build the next great thing. We needed to let teams go far enough so they could in fact discover this great new thing. Or, in another scenario, they'd recognize it was not quite right, then decide to work on something else, in the best-case scenario integrating their knowledge into another solution.

—Bill Coughran, then senior vice president of engineering, Google

Many people believe that once solutions have been generated and refined through discussion and conflict (creative abrasion), then tested and further evolved through trial and error (creative ...

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