Cultivating an Innovation Ecosystem

We're making stuff up as we go along. What we're doing now would've been impossible a year ago. There are no models, no books. In fact, when we started the company, we looked through business books because we had no idea how to run a business. They were of no use whatsoever. Important ideas like “value your people” are boiled down to these catchphrases that everyone says but no one really knows what it means to live by. The essence of the lesson often misses the lesson. We're not just making up how to do CG movies; we're making up how to run a company of really diverse people who can make something together that no one could make alone.

—Ed Catmull, cofounder, Pixar, and president, Pixar and Walt Disney ...

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