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INTRODUCTION: Fight Club and Knockout Commitments
COMBO Explained and Calls to Put Me in Jail
Misplaced Confidence and My Journey into Sales
Why You Need to Be the Hottest One at the Bar
CHAPTER ONE: Awful Truths That Can Set You Free
Wake Up and Get in the Fight!
Behold the Stately Honey Badger Who Never Gets Fired
Extract Your Head from the Darkness; Facts Don’t Lie
The Great Disruption of Your Precious Livelihood
Cyborg Sellers in the Age of the Machines
Go Big, Bust Out, and Break Through
Winning Combinations of Old and New
Blooding Your COMBO Strategy
Why Savvy Social Sellers Still Call Like Crazy
The Lunacy of Cold-Calling vs. Social Selling
Why Being Beat Up Is Good for the Soul
CHAPTER TWO: Earning the Right to Win
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