Skip to Main Content
Communication Beyond Boundaries
book

Communication Beyond Boundaries

by Payal Mehra
July 2014
Intermediate to advanced content levelIntermediate to advanced
184 pages
4h 2m
English
Business Expert Press
Content preview from Communication Beyond Boundaries

Chapter 1

Introducing Concepts

A closed mind is like a closed book, just a block of wood.

—Chinese proverb

Introduction

Dramatic changes in communication technology, transnational mergers and acquisitions, tourism, and even international study programs have increasingly contributed to the growing importance of cross border communication. Communication media, technology usage, decision-making norms, direct and indirect patterns of communication, content unfolding, and delivery methods are very much influenced by culture and business interests. These variations make communication strategy an absolute imperative in achieving business objectives.

Business is becoming a truly global enterprise. Recent trends indicate that the center of gravity in ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Intercultural Communication for Managers

Intercultural Communication for Managers

Michael B. Goodman

Publisher Resources

ISBN: 9781606496381