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Communication Beyond Boundaries
book

Communication Beyond Boundaries

by Payal Mehra
July 2014
Intermediate to advanced content levelIntermediate to advanced
184 pages
4h 2m
English
Business Expert Press
Content preview from Communication Beyond Boundaries

Chapter 9

The Etiquette Advantage in Global Business

Good manners can open doors that the best education cannot

—Clarence Thomas

Introduction

Worldwide, there is an increased pressure to differentiate the quality of products and services. How a business projects itself internationally is more important than ever before. A company’s employees are the major carriers of the image of the company and the culture they represent. This action assumes greater importance when doing business with other cultures. Whether one is engaged in price negotiations, delivering a presentation, attending a trade fair, or applying to a company for a job, appropriate business etiquette helps to build rapport, foster trust, and reduce misunderstandings.

Etiquette is ...

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Publisher Resources

ISBN: 9781606496381