Chapter One. Purpose
A successful community serves a clear purpose in the lives of its members and meets the fundamental goals of its owners. Whether you’re creating a new Web organization or refining an existing one, you’ll be more successful if you can define and describe what type of community you’re building, why you’re building it, and who you’re building it for.
Because communities evolve, your purpose will change along with the shifting social and economic landscape of the Web. Nonetheless, articulating your purpose up front will help you focus your thinking and create a coherent, compelling, and successful Web community.
In this Chapter ...
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