Chapter Three. PROFILES: Getting to Know Your Members

Image

Whether you belong to a club, a clique, or a company, you need some way to establish your identity and develop your reputation within the group. In the physical world, people meet and interact in person; on the Web, sensory information is limited, so each community member’s identity must be explicitly constructed, maintained, and verified.

To recreate this missing social context, you’ll want to develop unique, persistent and evolving profiles for your community members. These profiles will help you build trust, foster relationships, and create a rich and meaningful social infrastructure within ...

Get Community Building On the Web now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.