Chapter Three. PROFILES: Getting to Know Your Members

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Whether you belong to a club, a clique, or a company, you need some way to establish your identity and develop your reputation within the group. In the physical world, people meet and interact in person; on the Web, sensory information is limited, so each community member’s identity must be explicitly constructed, maintained, and verified.

To recreate this missing social context, you’ll want to develop unique, persistent and evolving profiles for your community members. These profiles will help you build trust, foster relationships, and create a rich and meaningful social infrastructure within ...

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