Chapter Eight. RITUALS: Handshakes, Holidays, and Rites of Passage

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From the mundane to the magical, rituals help guide us through the transitions of life. Whenever we attend a wedding or funeral, light the candles on a menorah or birthday cake, or greet our friends at the office, the tavern, or the church, we’re engaging in a familiar and comforting sequence of actions that remind us of who we are, what we value, and where we belong.

If you incorporate such familiar and time-tested community rituals into your Web community, you’ll help your members feel at home. By reflecting seasonal changes, celebrating holidays, and acknowledging personal milestones, ...

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