Chapter 95: Online e-Reputation Management Services
Abstract
Historically, reputation has been an important evaluation measure for both individuals and organizations, informed by their actions and behaviors over time. However, with the arrival of the Internet, the dynamics of reputation have shifted dramatically. While reputation was previously evaluated primarily through physical channels such as personal relationships and community conversations, the world of the internet, with its wide reach, has introduced a new paradigm. Today, online reputation, as determined by user reviews, social media interactions, ...
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