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Connected by Design: Seven Principles for Business Transformation Through Functional Integration
book

Connected by Design: Seven Principles for Business Transformation Through Functional Integration

by Chris Stutzman, Barry Wacksman
May 2014
Intermediate to advanced
256 pages
5h 23m
English
Jossey-Bass
Content preview from Connected by Design: Seven Principles for Business Transformation Through Functional Integration

About the Authors

Barry Wacksman is executive vice president and chief growth officer at R/GA, a full-service digital advertising and marketing consultancy headquartered in New York, with offices across the United States, Europe, South America, and Asia-Pacific. During his 15 years with R/GA, Barry has helped shape the vision of the agency and advised dozens of Fortune 500 companies on digital strategy. He received a BA in philosophy from Ohio State University and lives in New York with his wife, Alexandra, and his son, Alexander.

Chris Stutzman is managing director of the business transformation practice at R/GA, where he helps companies transform their businesses for the digital age by leveraging technology to create new products, services, ...

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Publisher Resources

ISBN: 9781118907214