Chapter 7Cultivating an Ecosystem of ValuePrinciple Seven: Lead like the world depends on it.
In late 2005, Nokia was preparing the release of its N-series of phones, which at the time were by far the world's most advanced smartphones in development. The N-series included the first smartphones ever to bring together such functions as GPS, Bluetooth, accelerometers, Wi-Fi, mobile Internet, and forward-facing cameras for video calls. Some models, designed especially for making videos, were outfitted with high-quality Carl Zeiss lenses.
Nokia touted the N-series as something much more than a phone. The company called it a “multimedia computer.”1 N-series models were shipped with built-in converters for viewing files saved in PDF, Word, Excel, ...
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