Book description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Table of contents
Product information
- Title: Consumer Behavior Theories
- Author(s):
- Release date: February 2018
- Publisher(s): Business Expert Press
- ISBN: 9781947441156
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