Part V
Using Check-Back Analysis
Want to focus on improving your bottom line? See how to reevaluate your business model to generate more revenue at www.dummies.com/extras/contentmarketingstrategies.
In this part …
Your business model and brand are organic entities that need reassessment on a regular basis. I show you how to determine whether changes are needed.
Failure is a part of your journey to content marketing success. See how to determine what needs to change and how to get renewed buy-in for those changes.
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