March 2003
Intermediate to advanced
224 pages
6h 27m
English
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Why Syndicate Your Content?
The advantages of using other people’s feeds are obvious, but what about supplying your own? There are at least eight reasons to do so:
It increases traffic to your site.
It builds brand awareness for your site.
It can help with search engine rankings.
It helps cement relationships within a community of sites.
It improves the site/user relationship.
With additional technologies, it allows others to give additional features to your service — update-notification via instant messaging, for example.
It makes the Internet an altogether richer place, pushing semantic technology along.
It gives you a good excuse to play with some cool stuff.
There you are: social, spiritual, and mercenary reasons to provide an RSS feed for your site.