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Content Syndication with RSS
book

Content Syndication with RSS

by Ben Hammersley
March 2003
Intermediate to advanced
224 pages
6h 27m
English
O'Reilly Media, Inc.
Content preview from Content Syndication with RSS

Why Syndicate Your Content?

The advantages of using other people’s feeds are obvious, but what about supplying your own? There are at least eight reasons to do so:

  1. It increases traffic to your site.

  2. It builds brand awareness for your site.

  3. It can help with search engine rankings.

  4. It helps cement relationships within a community of sites.

  5. It improves the site/user relationship.

  6. With additional technologies, it allows others to give additional features to your service — update-notification via instant messaging, for example.

  7. It makes the Internet an altogether richer place, pushing semantic technology along.

  8. It gives you a good excuse to play with some cool stuff.

There you are: social, spiritual, and mercenary reasons to provide an RSS feed for your site.

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Publisher Resources

ISBN: 0596003838Catalog PageErrata