Chapter 4

Integrate the Excellence Journey with the Organization’s Strategy

If you don’t know where you are going, any road will take you there.

—Chinese proverb

Once the organization has committed to embark on the path to excellence, engage teams to develop a name, vision, and guiding principles for the excellence journey.

Often underestimated, a name is one of the key contributors to the success of the excellence journey in an organization. In Chapter 1, we discussed the importance of understanding the need for change, and in Chapter 2 we qualified the magnitude of the change required. A purposeful name inspires people to take action, since it translates the organization’s internal need to an external benefit that impacts the customer, patient, ...

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