Crafting HTML Email

Getting Started

HTML email is a part of pretty much every project, but even many of the most experienced web developers dread having to work with it. This book will explore the ins and outs of coding modern HTML emails, showing you how to love the craft rather than fear it.

Email Isn’t Dead

Email was born in 1971. And it died in 2007, according to FastCompany. Or in 2009, according to The Wall Street Journal. Or maybe it was in 2011, according to Mark Zuckerberg. No one really seems to know.

What we do know, however, is that email is still highly effective:

• “Email drives an ROI of $36 for every dollar spent”, according to email marketing platform Litmus.
• Four billion people use email daily, according to data platform Statista.
• In 2021, 41.5% ...