Crafting HTML Email

Preface

Who Should Read This Book?

This book is for anyone who wants to better understand how to write effective HTML emails. No prior experience of creating emails is required, but you should have experience of HTML and CSS.

Conventions Used

Code Samples

Code in this book is displayed using a fixed-width font, like so:

<h1>A Perfect Summer's Day</h1>
<p>It was a lovely day for a walk in the park.
The birds were singing and the kids were all back at school.</p>
			

You’ll notice that we’ve used certain layout styles throughout this book to signify different types of information. Look out for the following items.

Tips, Notes, and Warnings

Hey, You!

Tips provide helpful little pointers.

Ahem, Excuse Me ...

Notes are useful asides that are ...