About the Author

“The best prize life has to offer is a chance to work hard at work worth doing.”

Theodore Roosevelt, speech to farmers at the New York State Agricultural Association, Syracuse, New York (7 September 1903)

Brad Weaver’s first job was stocking beer coolers at age twelve. Ever since then, he’s had a paying job. After going to school to become a lawyer, he came to his senses and has spent the last eighteen years as a designer & user experience generalist. His experience includes product development, interactive, branding, and market segmentation.


He founded Suckerpunch Studios in 2007, after working on the development of early ...

Get Creative Truth now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.