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Creativity Unlimited: Thinking Inside the Box for Business Innovation by Micael Dahlen

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Index

alternative technologies 223

Amazon.com 64

anti-jeopardy exercise 21517

artistry 101

associations 250, 251, 25568

combinations of 112

remote 20410

secondary 258, 259

semantic 2568, 2601, 3246, 327

squared 3234

associative network 227, 25561

associative tests 108, 110, 11, 115, 205

assumptions, breaking 31517

‘bad’ characteristics, enhancing 2958

banking services 113, 11415

Barclays Bank 285

behaviour, knowledge about 2213, 226, 274

Betamax 100

bisociations 878, 106, 110, 11718, 121, 122, 222, 274, 279, 308

Bono, Edward de 143

boredom 44

box as metaphor 107

‘boxing in’ work 856

brain

blood circulation 1967

capacity to use 1801, 184

connections 101

dendrites 182, 255

halves of 180, 1834

neurons 1823

rewards system 1601

sides of 18990, 192

size 12, 116, 128

brand awareness 240

brand communication 240, 2412, 283

brand gravity 227, 2435, 24850, 251, 2524, 283, 327

brand manifestations 290

brand perception 251

brand reputation 23940, 281

brand schema 2458, 251, 253

brand uniqueness 2401

brand voice, changing 2835

brick selling exercise 1459

Burger King 35, 233, 3045

category voice, changing 2869

change category 3269

changing details exercise 21012

chaotic thinking 98

coat hanger exercise 14951

Coca-Cola 35, 41, 53, 55, 224, 231, 256, 257, 259, 305, 308, 325

combinations of associations 112

common sense 125, 126, 1278, 15978

communication schema 286

communications RAT 3013

company size, changing 28991

competence exploitation 80

competence ...

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