Skip to Content
Cryptosocial
book

Cryptosocial

by Allen Taylor
March 2022
Beginner to intermediate
294 pages
7h 6m
English
Business Expert Press
Content preview from Cryptosocial

CHAPTER 9

How Businesses Can Benefit From Cryptosocial Media

Freedom for individual users also means freedom for businesses. However, there is a thin line between business and economic freedom and consumer exploitation. In fact, one of the ways that Facebook and Twitter have been used by businesses to exploit consumers is in the area of advertising. The platforms themselves have been used as data collectors on behalf of businesses allowing both the platforms and the businesses to profit with little power in the hands of consumers to curtail the abuse of this practice.

Consumers have a reasonable expectation to control their own data and identities. Businesses also have a reasonable expectation to profit by targeting their content toward consumers ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Tokenomics

Tokenomics

Sean Au, Thomas Power(GBP)
CryptoDad

CryptoDad

J. Christopher Giancarlo, Cameron Winklevoss, Tyler Winklevoss
Navigating the Metaverse

Navigating the Metaverse

Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu
Step into the Metaverse

Step into the Metaverse

Mark van Rijmenam

Publisher Resources

ISBN: 9781637421840