Culture and Leadership Across the World

2

Methodology

Jagdeep S. ChhokarIndian Institute of Management, Ahmedabad

Felix C. BrodbeckAston Business School, Aston University, Birmingham, England

Robert J. HouseWharton School of Management, University of Pennsylvania

“Cross-cultural research is tricky and difficult” (Triandis, 2004, p. xv), in part because measuring concepts such as culture and leadership is a complex and demanding process. “The logistics problems are harsh and trying” (Leung, Foreword, this volume, p. xiv). The GLOBE project took a multipronged approach to this issue, starting with the fundamentals such as defining the concepts and developing the measuring instruments ...