September 2026
Intermediate
288 pages
7h 45m
English
“True luxury has always been defined by the depth of the experience, not just the product. In Customer Engagement Strategy, Joern Schlimm maps out how luxury brands can preserve their heritage while embracing the future. This book is an essential blueprint for leveraging emerging technologies to create immersive, deeply personalized consumer touchpoints that don’t just capture attention but foster lifelong brand devotion.”
Gaëlle Devins, Chief Customer Officer, Breitling
“Today’s sports organizations must compete not only on the field but also for the attention and engagement of increasingly digital consumers. Joern Schlimm’s book offers a compelling examination of how technologies such as AI, virtual ...
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