September 2026
192 pages
3h 14m
English
Overview
This book empowers digital leaders and teams to rethink their approach to selecting technology by replacing outdated checklist-driven methods with agile, user-centered decision-making processes. You'll learn how to align technology choices with strategic goals, navigate vendor engagement effectively, and ultimately make smarter, low-risk decisions.
What this Book will help me do
- Develop actionable business cases for smart technology investment.
- Assemble cross-functional teams to align technology needs.
- Craft requirement documents to reflect real-world organizational goals.
- Conduct meaningful evaluations, creative proofs-of-concept, and effective demos.
- Implement a reliable vendor selection process free from typical pitfalls.
Author(s)
Tony Byrne and Jarrod Gingras bring over two decades of expertise in advising on technology evaluation and decision-making. They are recognized for their pragmatic, vendor-neutral approach that emphasizes user needs and organizational objectives. As seasoned advisors at Rosenfeld Media LLC, they are passionate about empowering decision-makers with tools and insights for success.
Who is it for?
This book is tailored for digital leaders, IT strategists, and procurement teams who aim to improve their decision-making in technology selection processes. It's ideal for those without extensive procurement experience looking for practical guidance. Whether you want to avoid vendor traps or ensure alignment with organizational goals, this book provides the answers.
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