September 2026
Intermediate
288 pages
7h 45m
English
Content preview from Customer Engagement Strategy
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3 A closer look at emerging technologies
Introduction: the visible layer of innovation
In Chapter 2 we explored the enabling infrastructures – blockchain technology, big data, the Internet of Things, spatial computing and AI – that create new avenues for personalization and connected customer experiences. Chapter 3 shifts the focus to what consumers actually see and interact with: the applications, tools and novel experiences that directly influence how people perceive and engage with brands.
Among the enabling technologies we discussed, blockchains represent a structural turning point. For the first time in the history of the internet, blockchain technology makes true digital ownership possible. In traditional digital environments, users ...
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