December 2010
Beginner
208 pages
5h 1m
English
Content preview from Customer Service: New Rules for a Social Media World
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Contents at a Glance
1. Putting Together a Social Media Team
2. Examples of When It Doesn’t Work (and What Happens)
3. Before the Explosion: Winning Your Customer
4. Customer Service Is a Way of Life
5. Social Media Damage Control: Stopping Small Problems from Becoming Big Ones
6. Making Customer Addicts Online: Best Practices That Work!
7. Keeping the Addiction Going
8. Monitoring Your Successes and Failures