Cybersecurity All-in-One For Dummies

Chapter 8

Implementing Gamification

IN THIS CHAPTER

Knowing the difference between a game and gamification

Defining gamification

Determining whether gamification can work for your organization

Implementing a gamification program

Getting the word out about your gamification program

Behavioral science studies indicate that consequences are four times more effective in creating desired behaviors than providing information via traditional awareness campaigns. Gamification is essentially a formalized process used to build meaningful consequences into your awareness program, and therefore should be four times more effective at achieving desired behavior changes than your other efforts.

It is therefore worth your time to consider putting a significant portion of your efforts into implementing gamification. It doesn’t mean that you should — it means that you should consider it. However, be aware, before you continue reading this chapter, that the benefit comes with implementing actual ...