February 2019
Intermediate to advanced
268 pages
3h 51m
German
Content preview from Das Buch zu Google Ads, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Die richtigen Nutzer ansprechen
Die Nutzer, die für Sie infrage kommen, sind diejenigen, die konkret bei Google nach Ihren Produkten oder Dienstleistungen suchen. Bei der Eingabe seiner Suchanfrage hat der Nutzer eine sehr genaue Vorstellung von dem, was er sucht. Für Sie als Werbetreibenden bedeutet dies, dass Sie in diesem Moment mithilfe der richtigen Keywords passende Anzeigen für den Nutzer schalten können.
Angenommen, der Nutzer sucht einen Immobilienmakler in Köln. Wenn Sie das Keyword Immobilienmakler Köln festgelegt haben, kann bei einer entsprechenden Suchanfrage Ihre Anzeige geschaltet werden. Sie legen also mit Ihren Keywords fest, wann der Nutzer Ihre Anzeigen zu sehen bekommt.
Hierbei spielt es keine Rolle, ob Sie ein kleiner Betrieb ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.