February 2019
Intermediate to advanced
268 pages
3h 51m
German
Content preview from Das Buch zu Google Ads, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 4 | Ads – ein Überblick
In Kapitel 3 haben Sie Ihr Ads-Konto beim Erstellen der ersten Kampagne schon kurz kennengelernt. Wie bei jedem Programm und jeder Software ist es wichtig, dass Sie einen Überblick darüber bekommen, wo Sie was finden, damit Sie sich bei der späteren Arbeit auf die Umsetzung Ihrer Ziele konzentrieren können und Ihre Zeit nicht mit Suchen verbringen müssen.
Dieses Kapitel erläutert Ihnen deshalb den Aufbau von Google Ads. Einige Funktionen werden nur kurz beschrieben, da sie in den späteren Kapiteln ausführlich behandelt werden.
Die Oberfläche von Ads ist in vier Bereiche unterteilt:
- die Kopfzeile mit grundlegenden Funktionen (z. B. Abrechnung, Berichte, Keyword-Planer)
- die linke Spalte für die Navigation durch ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.