1 INTRODUCTION TO DATA ANALYSIS

This chapter aims to give a general overview of the current state of affairs in the data analysis discipline. Some of the areas covered in this chapter will be dealt with in greater detail in later chapters of this book.

Unleashing the value of data is still at the heart of many organizations’ strategy, and data analysts and scientists are becoming crucial in creating an innovative, digital and customer-centric organisation.

(Patrick Maeder, Partner, PwC)

We begin with a description of data analysis and comment on the growing role that data has in our society. Then we introduce the technical advances relating to data analysis that have been made in computer science, data storage, data processing and statistical/machine ...

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