4 RELEVANT REGULATIONS AND BEST PRACTICES FOR DATA ANALYSTS
There are two dimensions to correct practice for data analysts working with data; compliance with legal and regulatory requirements, which forms the first part of this chapter; and giving themselves the best chance for success by looking at data quality and thinking about the data community, which is covered in the second part.
WORKING WITH OTHER PEOPLE’S DATA
Nowadays, businesses are able to link their customer information together with that from third parties, such as social media sites, to create a rich picture of what their customers are motivated by. Some will have this expertise in-house; others will do so supported by specialist marketing agencies or analytics companies.
Many ...
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