2 How data works today
This chapter covers
- How data is created from daily online actions and offline activities
- Where data travels and where it is stored
- How leveraging multiple sources of data increases the ability of companies to target you
- Free online services like email and apps are not truly free
- What you can begin to do to control your data
Customers need to be given control of their own data ...1
—Tim Berners-Lee
How much time do you spend on your mobile device? A recent study by data.ai (née App Annie) showed that “across the top 10 markets analyzed, the weighted average surpassed 4 hours 48 minutes in 2021—up 30% from 2019. Users in Brazil, Indonesia and South Korea surpassed 5 hours per day in mobile apps in 2021. The average American ...
Get Data for All now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
