1.1 A concerning situation1.1.1 Life cycle of a video, picture, text, email, or file1.1.2 All your online actions create permanent records of your activity1.1.3 Intelligent choices1.2 An example: Genetic testing and reporting1.2.1 Genetic sequencing1.3 The beginnings of modern data1.3.1 Commercial data and analytics: Data as a valuable commodity1.3.2 How our data rights and right to compensation were diverted1.3.3 Let’s jump forward to the late 20th century... in the UK1.4 Modern data in the present day1.4.1 The dangers of social media1.4.2 People are waking up to the abuse of our data1.4.3 And here we find ourselves1.5 The new and current view and value of data1.5.1 Data is the new sand1.5.2 Data is the new sun1.5.3 Data is the new gold1.5.4 Data is the new currency1.5.5 Data is the new plastic1.5.6 Data is the new bacon1.5.7 Data is the new future1.6 Wrapping upSummary