Acknowledgments

 Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

 – FREEMAN THOMAS

Gaining insights from data requires drawing on the skills, knowledge, and craft of many disciplines. The same is true for writing a book about this topic. To provide you with a sense of the expansiveness involved, I’ve collaborated with a number of people and interviewed many more. Writing this book has made me step out of my comfort zone, as I think it should, and I couldn’t have ventured out alone. For the people most involved, creating it has been a significant experience.

For those who’ve put in long hours and late nights and given a part of themselves to this project, thank you:

 John Bosley, ...

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