Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.


Gaining insights from data requires drawing on the skills, knowledge, and craft of many disciplines. The same is true for writing a book about this topic. To provide you with a sense of the expansiveness involved, I’ve collaborated with a number of people and interviewed many more. Writing this book has made me step out of my comfort zone, as I think it should, and I couldn’t have ventured out alone. For the people most involved, creating it has been a significant experience.

For those who’ve put in long hours and late nights and given a part of themselves to this project, thank you:

 John Bosley, ...

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