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Data Science Bookcamp
book

Data Science Bookcamp

by Leonard Apeltsin
November 2021
Beginner to intermediate
704 pages
20h 16m
English
Manning Publications
Audiobook available
Content preview from Data Science Bookcamp

Part 2. Case study 2: Assessing online ad clicks for significance

Problem statement

Fred is a loyal friend, and he needs your help. Fred just launched a burger bistro in the city of Brisbane. The bistro is open for business, but business is slow. Fred wants to entice new customers to come and try his tasty burgers. To do this, Fred will run an online advertising campaign directed at Brisbane residents. Every weekday, between 11:00 a.m. and 1:00 p.m., Fred will purchase 3,000 ads aimed at hungry locals. Every ad will be viewed by a single Brisbane resident. The text of every ad will read, “Hungry? Try the Best Burger in Brisbane. Come to Fred’s.” Clicking the text will take potential customers to Fred’s site. Each displayed ad will cost our friend ...

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Publisher Resources

ISBN: 9781617296253Publisher SupportPublisher WebsiteErrata Page