5
Market Basket Analysis Solution Definition
Chapter 2 identified the elements of Market Basket Analysis, which included the Itemset, Objects, and Affinity. In that discussion, these elements were presented as definitions, concepts, and examples. The information included in that discussion is key to creating a working and value-adding Market Basket Analysis application. For that reason, if you skipped past the first chapters of this book to go directly to the solution design, please go back and read Chapter 2. The information provided in Chapter 2 will not be repeated here in Chapter 5; the information in Chapter 2 will be assumed to be a shared common understanding of the elements of Market Basket Analysis. So, if you have not read Chapter ...
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