3.1 St. Petersburg paradox3.2 Expected utility theory and the theory of means3.2.1 Utility and means3.2.2 Associative means3.2.3 Functional means3.3 The expected utility principle3.4 The von Neumann–Morgenstern representation theorem3.4.1 Axioms3.4.2 Representation of preferences via expected utility3.5 Allais’ criticism3.6 Extensions3.7 Exercises