Preface
You are likely reading this book because you have struggled with how to increase adoption of data and insights. Indeed, you may have found you have done everything right and yet people are still slow to change their behaviors. The data quality is solid, performance is quick and responsive, and people can access the data when they need it, yet something is missing. There is a gap. The value is not there. The “So what?” is missing. People are just not leveraging data to make decisions. Like many, I stumbled into this problem not really knowing what to do about it early on in my analytics career.
It was my first day on the job, working for the most successful global analytics consulting firm in the world. I was big time. An Irish lad, born ...
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