Book description
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
Table of contents
- Cover
- Half Title
- Full Title
- Copyright
- Dedication
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 Drawing
- Chapter 2 Planning
- Chapter 3 Composition
- Chapter 4 Animation
-
Chapter 5 Type
- Synopsis
- Inspiration
- What Is Typography?
- The Origins of Type
- Fonts
- Understanding Typefaces
- The Classics
- Choosing Typefaces
- Comparing Typefaces
- Buying Typefaces
- A Practical Exercise
- The Anatomy of Type
- Spacing
- Legibility and Readability
- Drop Caps
- Hierarchies of Information
- Software Recommendations
- Handmade and Experimental Type
- Typography for the Screen
- Color and Luminance
- Character Properties
- Recap
- Inspiration: Robert Hranitzky, Motion Graphics Designer
-
Chapter 6 Color
- Synopsis
- Introduction
- Inspiration
- Color Perception
- Color and Meaning
- The Artists Color Model
- Color Theory
- Digital Color Models
- Hue, Saturation, and Brightness
- Making It Work
- Adjacent Colors
- Color Blindness
- Color Difference
- Color Rhythm
- Color and Temperature
- Color Management
- Recap
- Inspiration: Richard Walker, Artist
- Chapter 7 Editing
- Chapter 8 Communication
- Chapter 9 Technical
- Bibliography
- Index
Product information
- Title: Design Essentials for the Motion Media Artist
- Author(s):
- Release date: March 2013
- Publisher(s): Routledge
- ISBN: 9781136136856
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