Diverge to See Options, Converge to Decide

Making a decision implies we’ve seen multiple options from which to choose. If there is only one option, then we didn’t decide anything; the decision was made for us. To ensure we see many options, we need to explore the design space.

Design exploration is an iterative journey of divergence and convergence. Once we’ve identified a problem, we diverge our thinking and generate design alternatives that can solve that problem. Once we have a few options on the table, we’ll converge our thinking by building consensus and eliminating options that are a poor fit for the current problem.


Human brains crave options. ...

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