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Design School: Type
book

Design School: Type

by Richard Poulin
October 2017
Intermediate to advanced
240 pages
7h 45m
English
Rockport Publishers
Content preview from Design School: Type
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Section 4

Typographic Principles

Type in graphic design, like written and verbal communications, involves analysis, planning, organization, and ultimately problem-solving. When you write, or speak, you intuitively choose which words to use and how to use them together to effectively communicate your message. With type, the same end result can be achieved; however, a graphic designer needs to be as intuitive.

MEASUREMENT: POINT

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MEASUREMENT: DIDOT

MEASUREMENT: METRIC

Typographic principles are the fundamentals relied upon to use type in the most ...

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Publisher Resources

ISBN: 9781631594397