On Theory Development in Design Science Research ◾ 117
GESCM. e research meets the guidelines for design science research in IS set out
in Hevner et al. (2004) and also follows one of the artifact evaluation approaches
suggested in that paper: a controlled experiment.
With reference to Figure 5.3, kernel theories from outside IS entered the design
science research process at two points. eories of “narrative thinking,” a mode of
cognition receptive to unpatterned information, led to a novel design approach to
a conceptual modeling grammar in the suggestion phase. eories of multi-media
comprehension from educational psychology informed both the grammar design
at the suggestion phase and the design of the software artifact in the developmen ...