156 ◾ Design Science Research Methods and Patterns
M
Brainstorming
Type
Enhancement
Intent
Generate a new idea or concept by rst generating a large number of ideas that then
are evaluated for their merit.
Motivation
While attempting to come up with a new idea individually or in a group, we often
nd it dicult to come up with a novel idea. is is because we are too judgmental
and kill ideas even before they are born. erefore, a process is needed that can
overcome this limitation.
Context/Applicability
is pattern can be used at an individual level or applied by a group of people who
would collectively like to generate a novel idea. e premise is that new ideas need
to emerge and be nurtured to assess their value before they get killed through our ...