
When design partners Luke Pearson and Tom Lloyd decided to
apply this strategy for innovation to what Pearson calls the “old
and established archetype” of a cantilevered chair, they set out
first to understand why so little had changed in the chairs’ design
over the years. Their answer lay in the materials. “The steel tubes
at the heart of these chairs are a very easy material to use. It’s
cheap and works well,” says Pearson, “However, in the last five to
seven years, there’s been huge development in plastic technol-
ogy. The reason for working in plastics is that most cantilevered
chairs have a welded structure when you get to the seat. Welding
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