
Asked by Modus to design a seating system for the contract mar-
ket, Soudeau started working with a leg he’d originally envisioned
for a chair. This strange silhouette was inspired by an equally
odd source. “There’s a route I take quite often coming to work,”
Soudeau explains. “And there’s this road sign in Camden that
shows the direction the roads go when they split. It was some-
thing I registered subconsciously and then turned into something
three dimensional.”
When he began reviewing the brief from Modus, Sodeau also
found himself “. . . thinking on a grand scale, about seating hun-
dreds of people.” He then stepped back a bit farther, and started ...