
of Bernhardt Design, “but would be produced in the real world for
market, and they would have the complete experience as if they
had graduated and they were working for a client.”
This idea of reality-dose-as-educational-opportunity started when
Helling decided to get Bernhardt more closely connected with
those who are on their way to becoming the next generation of
professional designers; it grew into a bit of phenomenon for both
the students and the company. “I have been wanting to be in-
volved in the educational process somehow, some way, for some
time,” says Helling. “But projects with companies working with
educational institutions are generally ...