Design Sprint

Preface

There were three things that drove us to create this book—in short, we want to:

• Reduce the number of products built that do not add value

• Provide practical applications to the product design and development process for a range of companies

• Improve the accessibility of design sprints

We’re attracted to the design sprint process because it’s a simple way for prototyping and testing just about any product in a week or less.

Like many product teams, we’ve witnessed the creation of far too many products that didn’t have a good market fit. These misfires waste money and energy—but worst of all, they waste time. For many startups, getting a product to market quickly is the difference between life and death. For enterprises, getting the resources behind the right ideas is critical—otherwise, you launch products customers do not want. Further, in enterprises, the challenge is often more complicated than just time and cash; there’s also organizational politics to deal with, as some in large organizations pursue their own agendas.

Might there be a process out there that helps control costs, reduces the waste of going in the wrong direction, and helps keep the peace? Could such a fabled thing exist in the chaotic world of product design?

Although digital products have only been with us for a few decades, they have become the dominant way we communicate and consume information. At the time of writing this book, there were 500+ new apps being released into the wild every single day! That doesn’t ...