Book description
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits
As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
Author Idris Mootee is a management guru and a leading expert on applied design thinking
Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Acknowledgments
- Foreword
- Scene 01: There’s No More Business As Usual
- Scene 02: What Is Design Thinking, Really?
- Scene 03: Applied Design Thinking in Business and Strategy
-
Scene 04: Introducing the Design Thinking MBA
- Linking Design Thinking Solutions to Business Challenges
- Business Challenge 01: Growth
- Design Thinking Approach 01: Storytelling
- Business Challenge 02: Predictability
- Design Thinking Approach 02: Strategic Foresight
- Business Challenge 03: Change
- Design Thinking Approach 03: Sense Making
- Business Challenge 04: Maintaining Relevance
- Design Thinking Approach 04: Value Redefinition
- Business Challenge 05: Extreme Competition
- Design Thinking Approach 05: Experience Design
- Business Challenge 06: Standardization
- Design Thinking Approach 06: Humanization
- Business Challenge 07: Creative Culture
- Design Thinking Approach 07: Rapid Prototyping
- Business Challenge 08: Strategy and Organization
- Design Thinking Approach 08: Business Model Design
- Applied Design Thinking for Business Model Design
- Scene 05: Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies
- About the Author
- Photo Credits
- Index
Product information
- Title: Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
- Author(s):
- Release date: August 2013
- Publisher(s): Wiley
- ISBN: 9781118620120
You might also like
book
Storytelling in Design
With the wide variety of devices, touch points, and channels in use, your ability to control …
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …
book
What Is Design Thinking?
Design Thinking has grown increasingly popular as a go-to method for problem solving and innovation. But …
book
Design Thinking
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management …